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Post by dexter on Jan 15, 2024 13:09:04 GMT
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Post by dexter on Jan 15, 2024 14:04:11 GMT
One of the interesting things is GenZ seem to like the same sports as everyone else, except for instead of rugby they like basketball, badminton and ESports which are all indoor sports. This is good news for basketball because there is more reason to build indoor sports arenas.
There was a professional National Badminton League for three years from 2014 which used some of the same venues used by the BBL. Maybe that was a bit ahead of it's time. It could make a comeback in the future. The Netball Superleague has also announced it wants to go professional with venues over 5k seats.
I definitely think there is a lack of show courts. In the WBBL Trophy at the weekend London Lions played Caledonia Gladiators at Oaklands College, which is really quite degrading for Britain's top 2 women's basketball teams in my opinion. I have long thought there needs to be a proper indoor arena in Hertfordshire.
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Post by robh92 on Jan 15, 2024 14:19:35 GMT
I can imagine it's popular with young people, particularly the fashion (Nike/Jordan trainers etc) and highlights on Instagram and TikTok. I think a lot of people have a curiosity about the game, but following an NBA team from the UK is hard work given the time difference, so I'd imagine very few become genuine fans of the game.
This is where European basketball, particularly the EuroLeague needs to be more visible in this country. The teams are familiar, the tip off times are sensible and it doesn't tend to clash with football. I've always felt that would be a big opportunity for growing interest in the sport here, rather than showing random NBA games in the early hours of the morning.
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Post by cosbyrider on Jan 15, 2024 15:19:00 GMT
I be honest - found the article confusing and can only come up with one conclusion that Basketball is well engaged with. I don't think that's a surprise given how the sport manifests into US culture. It's also easy to pin 90 second clips to create content on social media.
This point is interesting though - 'Many of the sports most engaged with by Gen-Z adults are also in the demographic’s top-20 sports when measured by ‘participation’ alone, which suggests that participation is more of a driver for engagement for this age group' but you can't see the participation levels index without downloading the guide.
Participation & engagement is one thing but actually feeding that into attendance and support is the question/debate no-one has ever quite pulled off. The reality is that you play and engage Basketball at none to little expense but to attend and watch there are barriers. I have no doubt Basketball would score high for participation for working class.
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Post by dexter on Jan 15, 2024 15:51:04 GMT
I be honest - found the article confusing and can only come up with one conclusion that Basketball is well engaged with. I don't think that's a surprise given how the sport manifests into US culture. It's also easy to pin 90 second clips to create content on social media. This point is interesting though - 'Many of the sports most engaged with by Gen-Z adults are also in the demographic’s top-20 sports when measured by ‘participation’ alone, which suggests that participation is more of a driver for engagement for this age group' but you can't see the participation levels index without downloading the guide. Participation & engagement is one thing but actually feeding that into attendance and support is the question/debate no-one has ever quite pulled off. The reality is that you play and engage Basketball at none to little expense but to attend and watch there are barriers. I have no doubt Basketball would score high for participation for working class. Turning participants into fans might just happen naturally as long as BBL is professional enough that people would want to watch it. I watch a lot more sports now that I'm too old to participate. In this respect maybe 777 Partners are actually onto something. |
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Post by keithkr on Jan 15, 2024 21:21:52 GMT
As I've said before I'm relatively new to watching basketball, I just happened upon a couple of games on you tube, now I'm an avid watcher. Never really watched it before, I watched the usual, football and rugby. I'm nearly 62 so people of all ages can get interested, it just needs more/ better advertising.
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Post by dexter on Jan 15, 2024 21:48:51 GMT
As I've said before I'm relatively new to watching basketball, I just happened upon a couple of games on you tube, now I'm an avid watcher. Never really watched it before, I watched the usual, football and rugby. I'm nearly 62 so people of all ages can get interested, it just needs more/ better advertising. I also didn't get into watching basketball until I was finished playing sports. I played football as a child and rugby as an adult. I watch rugby and basketball. Not much football. I agree with what you say about advertising but I think the biggest area where basketball comes up short is being acknowledged in the sports media. I listen to BBC 5 Live almost every day on the radio on my commute. Basketball just doesn't get a mention. I don't know what it has to do to be included. If London Lions won EuroCup would it be in the sports news? I don't know that it would. |
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Post by cosbyrider on Jan 15, 2024 22:09:09 GMT
It wouldn’t. To make the breakthrough on public conscious, you need a national team who regular compete at a decent level. That’s the ‘in’ to
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Post by dexter on Jan 15, 2024 22:20:12 GMT
It wouldn’t. To make the breakthrough on public conscious, you need a national team who regular compete at a decent level. That’s the ‘in’ to That's probably never going to happen. |
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Post by naenia on Jan 15, 2024 22:24:47 GMT
This is where European basketball, particularly the EuroLeague needs to be more visible in this country. The teams are familiar, the tip off times are sensible and it doesn't tend to clash with football. I've always felt that would be a big opportunity for growing interest in the sport here, rather than showing random NBA games in the early hours of the morning. While I typically wish ill on the Lions, this is why I’m really rooting for them to make it into EuroLeague - which is surely the current owners’ ambitions. Having a legitimate English team on the biggest non-NBA stage in basketball would surely have numerous positive knock on effects in terms of promotion, broadcasting etc (and therefore interest) for the EuroLeague in this country. Perhaps I’m being hopeful, but I’d like to think this would lead to positive trickle down effects* for the country’s other clubs too. * Perhaps not the best choice of words given how trickle down economics tends to pan out in reality … |
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Post by dexter on Jan 15, 2024 22:34:59 GMT
This is where European basketball, particularly the EuroLeague needs to be more visible in this country. The teams are familiar, the tip off times are sensible and it doesn't tend to clash with football. I've always felt that would be a big opportunity for growing interest in the sport here, rather than showing random NBA games in the early hours of the morning. While I typically wish ill on the Lions, this is why I’m really rooting for them to make it into EuroLeague - which is surely the current owners’ ambitions. Having a legitimate English team on the biggest non-NBA stage in basketball would surely have numerous positive knock on effects in terms of promotion, broadcasting etc (and therefore interest) for the EuroLeague in this country. Perhaps I’m being hopeful, but I’d like to think this would lead to positive trickle down effects* for the country’s other clubs too. * Perhaps not the best choice of words given how trickle down economics tends to pan out in reality … That is how I feel about London Lions. I support them in EuroCup. I dislike them in the BBL. |
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Post by cosbyrider on Jan 15, 2024 22:38:45 GMT
It wouldn’t. To make the breakthrough on public conscious, you need a national team who regular compete at a decent level. That’s the ‘in’ to That's probably never going to happen. The chance was there with the London Olympics. Won’t get many others. The GB women doing well at Eurobasket was another. We are too partisan and local’ist’ with our club sides to ever get behind a team what represents another part of the country. It’s why for the sport to truly succeed in the UK, you need to protect and grow the grass roots in order to produce players capable of the levels at the top of the game. An outright Brit who plays in the NBA and Team GB would be another a start for getting national attention as well |
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Post by cosbyrider on Jan 15, 2024 22:44:10 GMT
I be honest - found the article confusing and can only come up with one conclusion that Basketball is well engaged with. I don't think that's a surprise given how the sport manifests into US culture. It's also easy to pin 90 second clips to create content on social media. This point is interesting though - 'Many of the sports most engaged with by Gen-Z adults are also in the demographic’s top-20 sports when measured by ‘participation’ alone, which suggests that participation is more of a driver for engagement for this age group' but you can't see the participation levels index without downloading the guide. Participation & engagement is one thing but actually feeding that into attendance and support is the question/debate no-one has ever quite pulled off. The reality is that you play and engage Basketball at none to little expense but to attend and watch there are barriers. I have no doubt Basketball would score high for participation for working class. Turning participants into fans might just happen naturally as long as BBL is professional enough that people would want to watch it. I watch a lot more sports now that I'm too old to participate. In this respect maybe 777 Partners are actually onto something. Participation has always been decent really. Largely because Basketball is on the curriculum for inner city, secondary schools. It’s an awkward truth but Basketball in the UK is a sport played largely by poor background young people, predominantly black yet watched by financially comfortable white people. It’s an incredibly difficult challenge it’s faced for a long time |
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Post by SamH on Jan 16, 2024 2:22:15 GMT
It is one of the top participant sports in the country because all you need is a ball and a park that has a hoop up. Loads of parks offer basketball ao its not like the country isn't aware basketball exists. And when the NBA used to put games on here, they always sold out. People know the sport is out there but do they know the BBL is out there?
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Post by robh92 on Jan 16, 2024 11:45:21 GMT
This is where European basketball, particularly the EuroLeague needs to be more visible in this country. The teams are familiar, the tip off times are sensible and it doesn't tend to clash with football. I've always felt that would be a big opportunity for growing interest in the sport here, rather than showing random NBA games in the early hours of the morning. While I typically wish ill on the Lions, this is why I’m really rooting for them to make it into EuroLeague - which is surely the current owners’ ambitions. Having a legitimate English team on the biggest non-NBA stage in basketball would surely have numerous positive knock on effects in terms of promotion, broadcasting etc (and therefore interest) for the EuroLeague in this country. Perhaps I’m being hopeful, but I’d like to think this would lead to positive trickle down effects* for the country’s other clubs too. * Perhaps not the best choice of words given how trickle down economics tends to pan out in reality … Absolutely, I think London getting there would be the catalyst for the league to get a push here. It's a really good product that even a lot of the NBA fans in this country are unaware of. I think if people are given a reason to watch it they'll be converted. It would probably help the BBL to have more people familiar with FIBA rules as well. One negative effect, which we're seeing now anyway, is London being far too dominant domestically. I think that's true of every EuroLeague team though and is something that naturally comes with the territory. |
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Post by spacejammer on Jan 16, 2024 21:49:02 GMT
From what I have read so far alot of what has been said does explain alot for if Basketball is popular then why is the BBL not bigger?
I think as someone said when it comes to Basketball you speak to a general person to talk about Basketball.
Most likely they will talk about the NBA, LeBron and Jordan etc...
And due to the lack of franchises and pathways for development it is unlikely they will have heard or care about the BBL unless they have a BBL franchise in their city and even then they might not know.
One of the reason why I think the BBL All Star Game is probably going to be pointless.
However I think one of the biggest thing is from what I can see in UK Basketball while Basketball is an easy sport in sense of note much equipment is needed.
I think pathway wise apart from junior level in adults outside of proffessional and semi pro their really isn't alot of recreational clubs around.
Whereas in football they have Sunday league and 5 aside clubs where even a casual person can join in and get involved with.
Even in a Sport I play which is Badminton
theirs lots of clubs and suitable for all ages and levels making it quite accessible and even local leagues which is what I think Basketball is missing.
Even in Boxing they have an event called White Collar Boxing for chairty where someone who wants to get into Boxing can test the waters and have taste for it before deciding if they want to pursue it more seriously.
Another thing I have heard listening to various podcasts is lack of volunteers in the UK Basketball community and the ones that do alot of the work are few and far between.
And again our media when it comes to promoting Basketball don't do enough to promote British basketball.
For instance when at the end of Ford Super Sunday in the football after a match the basketball they tend to promote isn't Cheshure Phoenix vs Caledonia Gladiators but more Miwalkee Bucks vs Miami Heat.
As well as this when it comes to National basketball both for GB and other countries we rarely show international matches on TV as well like the Fiba World Cup or Eurobasket.
However I think it that the answer you will probably get is money being a reason for broadcasting not getting as much recognition.
I mean watching Formula One it is unlikely I'm going to be able to visit my local park or Sports Centre to give it a go.
But if the sponsors are paying big money and people find it interesting then it will always jump the queue ahead of basketball.
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