Sky sports to show college basketball

[LTfan]

Dec 14, 2023 14:08:26 GMT stepback3 said:

Is it there money? Or is it the leagues? Seems the league is apparently generating its own income

According to who? To be specific, I was referring to the leagues capabilities to produce content in-house this season, something not done before - which I suppose explains why Sky didn't include BBL content during half time of NBA games but are doing so with NCAA games.
That wouldn't have been possible without the investment from 777.

Bigger picture, whether the league should have got into bed with 777 or not is still a fair question. But you can't argue that a lot of what we're seeing this season wouldn't have been possible without the 777 investment. But is it all worth it? Only time will tell...