Air

[SamH]

In case you aren't aware but might be interested:

www.youtube-nocookie.com/embed/Ss8dY6xXNtI?autoplay=1&hd=1&wmode=transparent&rel=0&controls=1&showinfo=0

Anyone planning to go see it? I can't wait, looks entertaining and I'm all for anything old school and anything MJ so it's ticking the boxes for me! Of course the wife isn't interested 🙄 so I'll go by myself but should be a good watch.

[mac]

My daughter's favourite ever player. Cheers Sam 👍.

[LTfan]

Just to let you all know, this is actually an Amazon Studios movie, so should make it's way to Amazon Prime Video in the next few months.
I think it looks really good, looking forward to seeing it. 

[irf]

Apr 3, 2023 15:09:02 GMT LTfan said:

Just to let you all know, this is actually an Amazon Studios movie, so should make it's way to Amazon Prime Video in the next few months.
I think it looks really good, looking forward to seeing it. 

Will watch on Amazon for sure

[SamH]

I'm still going to go to the cinema for it, can't wait.

I think the fact Jordan still sells more apparel and makes more money than any of today's players is one of his most astounding achievements of all. I know there's good branding and marketing behind it but isn't it great that youngsters today still want Jordans rather than Curry or Embiid shoes. 😁

[SamH]

So I've seen it. It's a good film but didn't have much actual basketball or footage of MJ in it which was disappointing. It's essentially a big advert for Nike, charting the story of how they went from being tiny players in the basketball world to what they are now off the back of an incredible will and effort to sign Jordan up. It's basically a film about corporate execs at work, but is actually quite compelling.

How true to reality it is I don't know. What I do know is that in 1984 no one knew how great Jordan would go on to become. If they did he wouldn't have been drafted only 3rd. So despite all the great lengths Nike went to (if the film story is accurate) it wasn't with the knowledge he'd become such a big star. That said, the Air Jordan brand did $162m in it's first year so something was working from the start.

There's an interesting look at how the Air Jordan 1 was designed and named and what I didn't know, that it was actually in breach of NBA regulations for having too much colour in it. That might have helped it sell as it was so different to the other trainers at the time.

Another thing I learned that I never knew - Nike now owns Converse! I was a bit put out by that.

Anyway yes it is worth watching but don't expect lots of on court action.